Benjamin Merrick

Small software in a scale-obsessed world

I’ve spent the last decade or so working in production roles, helping teams build and ship games. My background is technical, and I still code now and again, but these days it’s more often to support a team or scratch a personal itch than as part of any formal delivery work. Recently, one of those […]

First Their Curiosity. Then Their Attention. Now What?

Benjamin Merrick / June 29, 2025

We’re great at engagement. Maybe it’s time we aimed higher. Games already have the attention of millions. But with that comes responsibility — and an opportunity to prepare players for the future, not just distract them from the present. The games industry isn’t short on attention. We have people’s attention.It’s short on purpose. We’ve built entire

First Their Curiosity. Then Their Attention. Now What? Read Post »

Purpose

Small software in a scale-obsessed world

First Their Curiosity. Then Their Attention. Now What?